Superchips of Sanford, Florida is the industry leader in automotive tuning for late model cars and trucks. Founded in England in 1983, Superchips was one of the first companies to specialize in tuning vehicles with computer controlled fuel-injection systems. While Superchips originally focused on serving the British racing community with high-end solutions, the Company eventually began to provide power to enthusiasts throughout the world. Now, Superchips sells tens of thousands of hand-held programmers per year from its headquarters and proudly manufactures every single product in the U.S.A.
In 2005, Superchips was acquired by MSD Performance. MSD Performance is comprised of MSD Ignition, Superchips, Edge Products and Racepak. MSD Performance companies are among the most recognized names in automotive performance. Their products are used in everything from NASCAR, NHRA and IHRA drag racing, LORRS off-road racing, World of Outlaw sprint cars, and a host of other motorsports. The combination of talented personnel at Superchips and the resources of MSD Performance ensure that exciting aftermarket products will launch from Superchips for many years to come
HOW TUNING WORKS
A tuner downloads new high performance tuning information to your vehicle's computer, and stores the original information in case you ever want to go back (you won't). The real value of a tuner is the work and experience that goes into that new tuning setup for your vehicle. You don't get that expertise by being in the business for just a few years.
At Superchips, our engineering teams adjust all of the elements that affect vehicle power: air/fuel ratio, fuel injector flow rates and spark timing. We also tune shift characteristics of an automatic transmission for maximum acceleration and a high performance driving feel.
Thirty years ago, these results would have required rejetting a carburetor, reworking the spark advance on the distributor and installing a transmission shift-improvement kit. Today, it's knowing how to read fuel and spark maps, knowing exactly where to push the limits and testing, testing, testing.
There are several key factors to creating a tune for your vehicle. First, it has to maximize power without causing you headaches. That means no broken parts caused by the increased power. One of the measurements we use in our testing is Exhaust Gas Temperature (EGT). This is especially critical in turbo diesel applications. It's easy to create really impressive power increases for these vehicles, but a skyrocketing EGT is going to lead to broke engine parts, no questions asked.
What makes Superchips the world's best-selling brand in the segment? Just two things: its products and its people. With 28 years of expertise, Superchips delivers quality solutions for people looking for more power, fuel economy and a variety of customizable features.
Full-line with Niche Expertise One size does not fit all, and we create tunes – tailored calibrations – for each niche as if all we did was work on that one type of vehicle. But since we work on more types, we're able to apply benefits that we find from our experience on other vehicles, too. For example, we have a team working to engineer more power on Dodge Cummins trucks and a different team crafting the latest tune for Ford Mustangs. They share ideas and passion for great products, but they know the vehicles they work on and the customers who own them better than anyone.
More Power Every Day We believe in giving you more power throughout the driving range. Some companies only add power at full-throttle because that's much quicker and easier for them than working on all of the points through the throttle position and engine rpm range. But this is a key Superchips difference you'll feel when using one of our products – more power everywhere that you can use every minute of every day.
More Features Our full-line of performance tuners offer the power and fuel economy you expect with quality and execution that will impress. The hand-held units are easy to use and – depending on whether you use a Mileage XS, Flashpaq, Cortex or the all-new VIVID – they come with a host of additional features. For example, our latest Flashpaq application for the 2007-2010 Jeep Wrangler comes with a list of off-road tuning features that are unmatched in the industry. Features that real off-roaders will drool over, like a special throttle response calibration when the vehicle is in 4-LO. And the ability to lock the Rubicon lockers in 4-HI. And a real-time idle-up feature that's useful with on-board air compressors and welders. But there's a lot more value that Superchips delivers. The ability to read and reset diagnostic trouble codes without a trip to the dealer and minimum service charge. The power to alter the shift characteristics of your automatic transmission to meet your tastes. The tuner can display acceleration data and more than a dozen sensor readings in real time. And the ability to recalibrate the speedometer after you've changed tire diameter or axle gear ratio.
Quality Not all power is created equally. We use rear-wheel dyno testing to develop and validate all of our power gains. Beware of companies touting "flywheel" dyno numbers – these are tests of the engine only, and don't take into account the rest of the vehicle and the physical demands operating under real world conditions takes on a vehicle. The last time we checked, it's the whole vehicle you're interested in driving, not just the engine. Power delivered to the ground through the tires is much more important. We also spend quite a bit of time tuning the automatic transmission shift characteristics. This doesn't show up as horsepower gain, but you will feel the difference. Superchips does a variety of testing to ensure that you'll get maximum power without breaking engine or transmission parts. One of the measurements we use in our testing is Exhaust Gas Temperature (EGT). This is especially critical in turbo diesel applications. An extremely high EGT is going to lead to broke engine parts, and that puts a damper on a party in a hurry.
More Flexibility All of our products grow with you. First, they will work with the most popular performance parts including most cold-air intakes, free-flowing exhaust systems and some aftermarket throttle bodies. Superchips also offers free updates over the internet so you can always have the latest tune for your vehicle, and we even offer an upgrade program that gives you a discount if you decide to upgrade to the next level tuner at a later date. Find out why over 90-percent of our customers say they would buy from Superchips again or recommend us to a friend.